Unlike incumbent competitors that collected and relied for a lengthy variety of individual preferences to determine matches, Tinder centered on look.

Unlike incumbent competitors that collected and relied for a lengthy variety of individual preferences to determine matches, Tinder centered on look.

Unlike incumbent competitors that collected and relied for a lengthy variety of individual preferences to determine matches, Tinder centered on look. Tinder’s gamelike user experience enticed over looked users, resulted in fast section development, and fundamentally displaced industry incumbents. An analysis for the U.S. mobile